Kmart Belgian Chocolate Tin

Playful packaging design and festive illustration for Kmart’s Belgian Chocolate Tin, turning confectionery into a seasonal gift.

For Kmart’s Belgian Chocolate Tin, I created a playful and celebratory packaging design that positioned confectionery as a giftable product. The tin featured a bold central illustration paired with scattered festive motifs, balanced with gold foil details to add a sense of luxury while keeping the tone approachable. This combination of whimsy and refinement made the product an appealing seasonal standout in Kmart’s confectionery range.

Client: Kmart, Packaging Design and Illustration: Lizzie Mai, Photography and Presentation Renders: Lizzie Mai

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