KIND Affirmation Cards

52 hand-drawn illustrations bringing daily affirmations to life for The Kind Collective

I illustrated 52 unique affirmation cards for The Kind Collective, combining hand-drawn artwork with uplifting messages that continue to resonate with customers today. The cards have become a long-lasting part of the brand’s range, with people sharing stories of how the affirmations moved them — some even to tears — and one admirer expressing interest in tattooing an illustration. This project reflects both the emotional impact of thoughtful design and its ability to create enduring commercial value.

Client: The Kind Collective, Illustration and Design: Lizzie Mai, Photography: Janiel Ternura, 3D Presentation Renders: Lizzie Mai

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