Big W Gummy Buckets

Playful packaging design and character illustration for Big W’s gummy range, bringing confectionery to life with vibrant storytelling

For Big W’s confectionery tubs, I created a suite of bold, character-driven illustrations that gave each flavour its own personality — from cheeky gummy bears to lively snakes. The designs emphasised fun and approachability while making the tubs stand out on crowded shelves. Alongside illustration, I styled and photographed the packaging to highlight its colourful energy. The result is a packaging range that feels joyful, accessible, and memorable for family audiences.

Client: Big W, Packaging Illustration and Design: Lizzie Mai, Photography and 3D Presentation Renders: Lizzie Mai

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