Myer Alchemy of Flowers Bath Range

Packaging design for Myer’s Alchemy of Flowers, blending bold surface patterns with bespoke dielines and best-selling results

For Myer’s Alchemy of Flowers beauty collection, I designed packaging that balanced vibrant floral patterns with thoughtful structural details across a range of skincare and hand cream gift sets. The hero six-piece hand cream set was especially well received, while the bespoke rectangular lip balm and hand cream dieline became Myer’s best-selling beauty product of the year. This project highlights how creative packaging design and structural innovation can drive both brand appeal and retail success.

Client: Myer, Packaging Design: Lizzie Mai, Photography and 3D Presentation Renders: Lizzie Mai

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