Wicked for TableWare International

Editorial cover and feature design celebrating Universal Studios’ Wicked licensed homewares range, developed for national retail and print publication.

Designed and produced an editorial magazine cover and feature for Maxwell & Williams, created to present their Wicked licensed homewares range to TableWare International. The project required close alignment with Universal Studios’ licensing and approvals process, balancing theatrical storytelling with clarity and production accuracy. Art direction included practical set builds, suspended product photography, and compositing to introduce movement and spectacle while maintaining retail realism.

Client: Maxwell & Williams, Publication: TableWare International, License: Universal Studios, Art Direction, Editorial Design, Image-Making and Production Artwork: Lizzie Mai, 3D Presentation Renders: Lizzie Mai

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